Good Jab: Vaccine Advocacy for Vaccine-Preventable Respiratory Infections Among Adult At-Risk Populations 

About this course

Vaccine-preventable respiratory infections such as influenza, pneumococcal disease, respiratory syncytial virus infection, and COVID-19 remain significant causes of morbidity and mortality among adult populations, especially those with underlying medical conditions, older age, or immunocompromised states. Despite the availability of effective vaccines, uptake remains suboptimal in many at-risk groups. This highlights a critical public health gap and the need for sustained efforts to increase vaccine coverage, particularly through healthcare providers who are best positioned to influence patient behavior.

Physician-led vaccine advocacy is a cornerstone strategy in promoting adult immunization. Studies consistently show that a strong recommendation from a healthcare provider is among the most influential factors in a patient’s decision to get vaccinated. Physicians serve not only as trusted sources of medical information but also as role models in preventive care. By proactively integrating vaccine discussions into routine clinical encounters, physicians can reinforce the role of adult immunization in protecting individual and community health.

Building physician vaccine communication skills is essential in overcoming vaccine hesitancy in adults. This requires an approach that addresses common concerns such as safety, efficacy, necessity, and mistrust of health systems. Physicians must be equipped with both knowledge and skills to counter misinformation and acknowledge patient fears without judgment. Utilizing motivational interviewing, personalizing risk communication, and emphasizing the benefits of vaccination in the context of a patient's specific health risks are effective techniques to enhance receptivity.

Empowering physicians to lead vaccine advocacy efforts not only strengthens patient trust and vaccine confidence but also helps bridge the immunization gap in vulnerable adult groups at greatest risk for vaccine-preventable respiratory infections. This lecture focuses on overcoming vaccine hesitancy in adults by strengthening physician vaccine communication skills to build trust, correct misinformation, and support informed vaccination decisions.